Porcelain produced in Jingdezhen, Jiangxi. A large number of life porcelain and furnishings are used for porcelain, which is known as "white as jade, bright as mirror, thin as paper, sound like paper". Excellent porcelain, light shape and diverse decoration. In terms of decoration, there are blue and white, glaze red, ancient color, pink color, fighting color, new color, new color, colorful color, blue and white exquisite, etc. Among them, blue and white, pink color products are large, and color glaze is made. There are many varieties of glaze, including green, blue, red, yellow, black and other categories. Only the red glaze system, that is, Jun Hong, Langyao Hong, Xunhong and Rose Purple, etc., are burned with "restore flames". The product is famous in the world. In recent years, some of the exhibitions of some of the exhibitions of authentic Jingdezhen porcelain have caused some negative news from all over the country. According to relevant media reports: In Beijing, almost every month, there are ceramic exhibitions under the banner of Jingdezhen, but the price is chaotic; in Hefei, the Jingdezhen porcelain exhibition encountered a "cold current" and could not sell one for several days; in Chengdu in Chengdu; in Chengdu, in Chengdu; in Chengdu The organizers of Jingdezhen Porcelain Exhibition suddenly carried the "Evaporation of the World", and the exhibitors had to sell exhibits twice ...
It was at the city stadium. A Jingdezhen porcelain exhibition event was about to come to an end. In some citizens, such Jingdezhen porcelain exhibition activities are not novel today: three or four years ago, Jingdezhen porcelain exhibition was held once a year in Xuchang; two years ago, the Jingdezhen porcelain exhibition "Mei Kai two in the year in Xuchang year. "Degree; last year to the beginning of this year, similar exhibition activities were one after another.
In after a series of "Maicheng Journey" across the country, why did the Jingdezhen porcelain exhibition frequently patronize Xuchang and what did it bring us?
The porcelain in Jingdezhen encountered embarrassment
On the hundreds of square meters of open space on the south side of the city stadium, the exhibitors used various wooden frames to form more than 40 stalls, nearby Thousands of large and small porcelain flashed in the sun. Yesterday afternoon, the reporter turned around in the store and found that there were few viewers, and buyers were rare. Some exhibitors sat down in the middle of a pile of porcelain with their heads, and they did not take the initiative to say hello when they saw someone coming; some stalls saw that porcelain was not seen. Several exhibitors were put together, and they took dialects.
The stalls near the right side of the entrance of the store are surrounded by 3 people. A middle -aged man like a boss is packaging 3 porcelain bottles. A woman complained to a man in his 50s: "The bargaining is not the case. You think you are buying radishes and cabbage! As long as you need 60 yuan for 3 bottles, you have to pay 10 yuan, I am about to die!" Question: "Can you? We still have 3 60 dollars in such a bottle." The reporter looked at the direction she pointed. More than 10 porcelain bottles of more than 10 to 50 centimeters high were placed on the ground, a brand next to it, and a brand next to it. "The last big sale -30 yuan / piece" is written on it. Look at the hundreds of porcelain on the wooden frame, the price is 100 yuan, 1,000 yuan, or even tens of thousands of yuan, and the price is discounted. .
"I can't afford these such expensive." When I heard the reporter's sigh, the boss chased after asking, "Can you buy it?" After a set of porcelain screens, she shook her head straight, but she said, "I really want to add some money."
In subsequent, the reporter learned from several exhibitors that most of them have been in business conditions in more than 20 days, and some are not eased. According to an exhibitors named Bear, there are more than 40 students from Jingdezhen to Xuchang this time. They pay the venue fee of 1,000 yuan a day, and the cost of each household is currently around 500 yuan. Freight, loss and other expenses, I am afraid that the poor sales at that time may not even earn the expenses. "Xuchang people are too bargained, and things can't be sold at all. In addition, there are few people who buy it. This year, it is a big loss. I heard that a Jingdezhen porcelain exhibition group has come not long ago. "Although the reporter repeatedly asked, the exhibitors were always reluctant to disclose the amount of specific losses. "I haven't earned a penny for a few days. I have to lose to death. It is all tens of thousands of yuan! I can't sell the price, I will mention it!" A exhibitor seemed very excited.
The days of price Jingdezhen porcelain was questioned
The comparison with the bleak operating conditions in the store, there are many sky -high porcelain in this porcelain exhibition. The reporter saw in the store that the highest price was a palace royal porcelain tank. The price of this cylinder was 196,000 yuan, called "Flower Flower". In addition, there are a thin tire porcelain bowl, which is called "the most in China", which is called 58,000 yuan, known as "the most" thin tire porcelain bowl, and the price is 38,000 yuan. The thin tire porcelain bowl of "peerless treasure" ... From the perspective of ordinary people, these porcelain tanks, porcelain bottles, and porcelain bowls are not particularly outstanding. ? I can't see it. "
Why do a piece of Jingdezhen porcelain dare to drive such a high price? Several exhibitors who were asked like greeted in advance, their answers were exactly the same: "Of course, famous artists are valuable! Look at the paintings on it, all of which are manually painted by the master." When a viewer asked, there was any viewer that there was any. What can prove the value of these porcelain, each exhibitor can take out a "collection certificate" of a hot golden cover. This kind of "collection certificate" may have the names, photos, photos of collectors, or brief text descriptions with porcelain producers. The most important thing is that there is a big red seal that labeled the words "XX Favorites". How can such a "collection certificate" signed by any unit or department can prove the value of more than 100,000 or hundreds of thousands of porcelain? The viewers who came to the porcelain of more than 100,000 yuan were just eye -catching, and what really attracted them to get out of the porcelain of dozens of pieces. A lady named Chen said with a porcelain bowl and said, "We can't afford a bowl of tens of thousands of dollars! This bowl can still be used to eat meals." However, an exhibitor pointed at a price of a price. 80,000 yuan of porcelain bowls mysteriously said: "Someone just bought one just now, when the gift is given. If you want, 9,000 yuan is sold to you." The price you give is too low, but we sell Jingdezhen porcelain! "This is a sentence that exhibitors in the store often hang on their mouths.
Why did the porcelain in Jingdezhen of "Millennium Porcelain" settle down in the form of "ground stalls"? Some exhibitors said that they could not afford the venue fee of the exhibition hall. This kind of stall -style exhibition and marketing activities were spontaneously organized by the people, and they had to "pay" themselves in the end. However, some people in the local industry whispered: "They are not from Jingdezhen at all, and what they sell cannot represent Jingdezhen level." Industry insiders further explained that in the late 1990s, some farmers living near Jingdezhen were forced by life. Jingdezhen porcelain, which was purchased at a low price, traveled around to sell around. I did not expect to sell a good price and make money. Then, they drove relatives and friends to the provincial takeaway porcelain to make money. As a result, more and more farmers joined the exhibition team. They organized a group to sell the porcelain of Jingdezhen workshop outside the province, and even abroad, and gradually formed a scale. However, these farmers exhibitors attach too much attention to the interests of the front of the eyes. Most of the porcelain of Jingdezhen porcelain purchased by the purchased workshop can not represent the real Jingdezhen level, and the spontaneous organization of the lack of effective management and norms. Less trouble. Objectively speaking, this kind of stall -style exhibition has brought a line of vitality to the porcelain of Jingdezhen's workshop, but now it has entered the strange circle of vicious cycle due to the limitation of the exhibitors' own quality. What is even more distressing is that this behavior still damages the reputation of Jingdezhen porcelain to a certain extent.
Is why Jingdezhen porcelain exhibition can still barely maintain the situation in Xuchang, Wen Jianbo, secretary general of the Xuchang China Jun Porcelain Culture and Art Research Association explained this. He said that the porcelain of the world was a family. There is also a certain market, which is largely benefited from Xu Changren's love for Jun Porcelain. In recent years, through the Dongfeng of the creation of "China Excellent Tourism City", the business of Jun porcelain in our city has developed rapidly. Not only does the government come forward to promote Jun porcelain, but the local major media also strongly recommend Jun porcelain. Lovers and operators are also actively cooperating with publicity. The Jun Porcelain Research Institute, Jun Porcelain Research Association, and Jun porcelain producers have spared no effort to develop the development of Jun porcelain. Essence The psychology of "love house and black" has laid a good foundation for Jingdezhen porcelain into Xuchang.
The enlightenment brought by Jingdezhen porcelain exhibition
Jingdezhen workshop porcelain not far away to Xuchang to sell himself. What are the inspirations for Xu Changjun porcelain?
The people in Jun Porcelain industry believe that Jingdezhen porcelain exhibition opened a breakthrough for the artwork to the market. We should learn their experience, promote Jun porcelain, and let more people know the same way as Jingdezhen porcelain. Jun porcelain. Like Jingdezhen porcelain, Jun porcelain moves towards the market is an inevitable trend. In fact, Xu Changjun porcelain's tried attempts have begun more than 20 years ago. According to Fan Wendian, president of the Xuchang China Jun Porcelain Culture and Art Research Association, in 1976, the city had held 4 large -scale exhibition activities in Beijing in 1976. Later, due to various reasons, the city has not held a large -scale exhibition and marketing activity. In Wen Jianbo's memory, in 1997, Jun Porcelain bravely embarked on the way out. I remember that the Jun Porcelain Boutique Seminar and Exhibition held in the coast of Xiangjiang before the return of Hong Kong was a big drama of "the government settled in Taiwan, paving the way, and economic singing". In the same year, Jun porcelain "turned to fight" Japan, named Dongyu, attracted a lot of orders. In the first battle, Jun porcelain has become bigger and bigger on the road to marketization. In recent years, it has not only been sent abroad as a "national ceremony", but also contributed to the Boao Forum for Asia. Strive for collection.
The lessons of the Jingdezhen porcelain exhibition, industry insiders emphasized that Jun porcelain's marketization road must adhere to the "boutique line". Jun porcelain won with his cultural heritage, and must adhere to its noble quality in order to adapt to market demand in terms of modeling and creativity. It must not reduce taste and rough system, and it is not allowed to be listed on the market. Promoting the sales staff of Jun Porcelain must also understand the cultural connotation of Jun Porcelain, improve the professional quality, promote the Jun porcelain culture while promoting products, and let Jun porcelain leave consumers a good first impression. Jun porcelain not only has to go out, but also pay attention to inviting in. With his own reputation and unique charm, he attracts more artists and masters to join the ranks of Jun Porcelain research and development to create more boutiques and take a virtuous cycle.
Porcelain produced in Jingdezhen, Jiangxi. A large number of life porcelain and furnishings are used for porcelain, which is known as "white as jade, bright as mirror, thin as paper, sound like paper". Excellent porcelain, light shape and diverse decoration. In terms of decoration, there are blue and white, glaze red, ancient color, pink color, fighting color, new color, new color, colorful color, blue and white exquisite, etc. Among them, blue and white, pink color products are large, and color glaze is made. There are many varieties of glaze, including green, blue, red, yellow, black and other categories. Only the red glaze system, that is, Jun Hong, Langyao Hong, Xunhong and Rose Purple, etc., are burned with "restore flames". The product is famous in the world.
In recent years, some of the exhibitions of some of the exhibitions of authentic Jingdezhen porcelain have caused some negative news from all over the country. According to relevant media reports: In Beijing, almost every month, there are ceramic exhibitions under the banner of Jingdezhen, but the price is chaotic; in Hefei, the Jingdezhen porcelain exhibition encountered a "cold current" and could not sell one for several days; in Chengdu in Chengdu; in Chengdu, in Chengdu; in Chengdu The organizers of Jingdezhen Porcelain Exhibition suddenly carried the "Evaporation of the World", and the exhibitors had to sell exhibits twice ...
It was at the city stadium. A Jingdezhen porcelain exhibition event was about to come to an end. In some citizens, such Jingdezhen porcelain exhibition activities are not novel today: three or four years ago, Jingdezhen porcelain exhibition was held once a year in Xuchang; two years ago, the Jingdezhen porcelain exhibition "Mei Kai two in the year in Xuchang year. "Degree; last year to the beginning of this year, similar exhibition activities were one after another.
In after a series of "Maicheng Journey" across the country, why did the Jingdezhen porcelain exhibition frequently patronize Xuchang and what did it bring us?
The porcelain in Jingdezhen encountered embarrassment
On the hundreds of square meters of open space on the south side of the city stadium, the exhibitors used various wooden frames to form more than 40 stalls, nearby Thousands of large and small porcelain flashed in the sun. Yesterday afternoon, the reporter turned around in the store and found that there were few viewers, and buyers were rare. Some exhibitors sat down in the middle of a pile of porcelain with their heads, and they did not take the initiative to say hello when they saw someone coming; some stalls saw that porcelain was not seen. Several exhibitors were put together, and they took dialects.
The stalls near the right side of the entrance of the store are surrounded by 3 people. A middle -aged man like a boss is packaging 3 porcelain bottles. A woman complained to a man in his 50s: "The bargaining is not the case. You think you are buying radishes and cabbage! As long as you need 60 yuan for 3 bottles, you have to pay 10 yuan, I am about to die!" Question: "Can you? We still have 3 60 dollars in such a bottle." The reporter looked at the direction she pointed. More than 10 porcelain bottles of more than 10 to 50 centimeters high were placed on the ground, a brand next to it, and a brand next to it. "The last big sale -30 yuan / piece" is written on it. Look at the hundreds of porcelain on the wooden frame, the price is 100 yuan, 1,000 yuan, or even tens of thousands of yuan, and the price is discounted. .
"I can't afford these such expensive." When I heard the reporter's sigh, the boss chased after asking, "Can you buy it?" After a set of porcelain screens, she shook her head straight, but she said, "I really want to add some money."
In subsequent, the reporter learned from several exhibitors that most of them have been in business conditions in more than 20 days, and some are not eased. According to an exhibitors named Bear, there are more than 40 students from Jingdezhen to Xuchang this time. They pay the venue fee of 1,000 yuan a day, and the cost of each household is currently around 500 yuan. Freight, loss and other expenses, I am afraid that the poor sales at that time may not even earn the expenses. "Xuchang people are too bargained, and things can't be sold at all. In addition, there are few people who buy it. This year, it is a big loss. I heard that a Jingdezhen porcelain exhibition group has come not long ago. "Although the reporter repeatedly asked, the exhibitors were always reluctant to disclose the amount of specific losses. "I haven't earned a penny for a few days. I have to lose to death. It is all tens of thousands of yuan! I can't sell the price, I will mention it!" A exhibitor seemed very excited.
The days of price Jingdezhen porcelain was questioned
The comparison with the bleak operating conditions in the store, there are many sky -high porcelain in this porcelain exhibition. The reporter saw in the store that the highest price was a palace royal porcelain tank. The price of this cylinder was 196,000 yuan, called "Flower Flower". In addition, there are a thin tire porcelain bowl, which is called "the most in China", which is called 58,000 yuan, known as "the most" thin tire porcelain bowl, and the price is 38,000 yuan. The thin tire porcelain bowl of "peerless treasure" ... From the perspective of ordinary people, these porcelain tanks, porcelain bottles, and porcelain bowls are not particularly outstanding. ? I can't see it. "
Why do a piece of Jingdezhen porcelain dare to drive such a high price? Several exhibitors who were asked like greeted in advance, their answers were exactly the same: "Of course, famous artists are valuable! Look at the paintings on it, all of which are manually painted by the master." When a viewer asked, there was any viewer that there was any. What can prove the value of these porcelain, each exhibitor can take out a "collection certificate" of a hot golden cover. This kind of "collection certificate" may have the names, photos, photos of collectors, or brief text descriptions with porcelain producers. The most important thing is that there is a big red seal that labeled the words "XX Favorites". How can such a "collection certificate" signed by any unit or department can prove the value of more than 100,000 or hundreds of thousands of porcelain? The viewers who came to the porcelain of more than 100,000 yuan were just eye -catching, and what really attracted them to get out of the porcelain of dozens of pieces. A lady named Chen said with a porcelain bowl and said, "We can't afford a bowl of tens of thousands of dollars! This bowl can still be used to eat meals." However, an exhibitor pointed at a price of a price. 80,000 yuan of porcelain bowls mysteriously said: "Someone just bought one just now, when the gift is given. If you want, 9,000 yuan is sold to you." The price you give is too low, but we sell Jingdezhen porcelain! "This is a sentence that exhibitors in the store often hang on their mouths.
Why did the porcelain in Jingdezhen of "Millennium Porcelain" settle down in the form of "ground stalls"? Some exhibitors said that they could not afford the venue fee of the exhibition hall. This kind of stall -style exhibition and marketing activities were spontaneously organized by the people, and they had to "pay" themselves in the end. However, some people in the local industry whispered: "They are not from Jingdezhen at all, and what they sell cannot represent Jingdezhen level." Industry insiders further explained that in the late 1990s, some farmers living near Jingdezhen were forced by life. Jingdezhen porcelain, which was purchased at a low price, traveled around to sell around. I did not expect to sell a good price and make money. Then, they drove relatives and friends to the provincial takeaway porcelain to make money. As a result, more and more farmers joined the exhibition team. They organized a group to sell the porcelain of Jingdezhen workshop outside the province, and even abroad, and gradually formed a scale. However, these farmers exhibitors attach too much attention to the interests of the front of the eyes. Most of the porcelain of Jingdezhen porcelain purchased by the purchased workshop can not represent the real Jingdezhen level, and the spontaneous organization of the lack of effective management and norms. Less trouble. Objectively speaking, this kind of stall -style exhibition has brought a line of vitality to the porcelain of Jingdezhen's workshop, but now it has entered the strange circle of vicious cycle due to the limitation of the exhibitors' own quality. What is even more distressing is that this behavior still damages the reputation of Jingdezhen porcelain to a certain extent.
Is why Jingdezhen porcelain exhibition can still barely maintain the situation in Xuchang, Wen Jianbo, secretary general of the Xuchang China Jun Porcelain Culture and Art Research Association explained this. He said that the porcelain of the world was a family. There is also a certain market, which is largely benefited from Xu Changren's love for Jun Porcelain. In recent years, through the Dongfeng of the creation of "China Excellent Tourism City", the business of Jun porcelain in our city has developed rapidly. Not only does the government come forward to promote Jun porcelain, but the local major media also strongly recommend Jun porcelain. Lovers and operators are also actively cooperating with publicity. The Jun Porcelain Research Institute, Jun Porcelain Research Association, and Jun porcelain producers have spared no effort to develop the development of Jun porcelain. Essence The psychology of "love house and black" has laid a good foundation for Jingdezhen porcelain into Xuchang.
The enlightenment brought by Jingdezhen porcelain exhibition
Jingdezhen workshop porcelain not far away to Xuchang to sell himself. What are the inspirations for Xu Changjun porcelain?
The people in Jun Porcelain industry believe that Jingdezhen porcelain exhibition opened a breakthrough for the artwork to the market. We should learn their experience, promote Jun porcelain, and let more people know the same way as Jingdezhen porcelain. Jun porcelain. Like Jingdezhen porcelain, Jun porcelain moves towards the market is an inevitable trend. In fact, Xu Changjun porcelain's tried attempts have begun more than 20 years ago. According to Fan Wendian, president of the Xuchang China Jun Porcelain Culture and Art Research Association, in 1976, the city had held 4 large -scale exhibition activities in Beijing in 1976. Later, due to various reasons, the city has not held a large -scale exhibition and marketing activity. In Wen Jianbo's memory, in 1997, Jun Porcelain bravely embarked on the way out. I remember that the Jun Porcelain Boutique Seminar and Exhibition held in the coast of Xiangjiang before the return of Hong Kong was a big drama of "the government settled in Taiwan, paving the way, and economic singing". In the same year, Jun porcelain "turned to fight" Japan, named Dongyu, attracted a lot of orders. In the first battle, Jun porcelain has become bigger and bigger on the road to marketization. In recent years, it has not only been sent abroad as a "national ceremony", but also contributed to the Boao Forum for Asia. Strive for collection.
The lessons of the Jingdezhen porcelain exhibition, industry insiders emphasized that Jun porcelain's marketization road must adhere to the "boutique line". Jun porcelain won with his cultural heritage, and must adhere to its noble quality in order to adapt to market demand in terms of modeling and creativity. It must not reduce taste and rough system, and it is not allowed to be listed on the market. Promoting the sales staff of Jun Porcelain must also understand the cultural connotation of Jun Porcelain, improve the professional quality, promote the Jun porcelain culture while promoting products, and let Jun porcelain leave consumers a good first impression. Jun porcelain not only has to go out, but also pay attention to inviting in. With his own reputation and unique charm, he attracts more artists and masters to join the ranks of Jun Porcelain research and development to create more boutiques and take a virtuous cycle.
Jingdezhen porcelain: old -fashioned new fashion!
Famous in the world
Bowl, disc, vase