1 thought on “Shopping Mall Qixi Festival event planning plan”

  1. In order to ensure the orderly work or things, the plan is often required. The plan generally includes guidance thoughts, main goals, work priorities, implementation steps, policy measures, specific requirements and other items. What are the formats and requirements of the plan? The following is the planning plan (Daquan), the Tanabata event planning of the shopping mall I helped everyone, I hope it will be helpful to everyone.
    The Mall Tanabata Event Planning Plan (Daquan) 1 Activity Time:
    20xx August 2 -August 12
    Activity theme:
    R n Activity stores:
    Thezhao store, Xin Mate, Jixian Store, Lanshan Store, Junan Store, Jiaoan Store n Activity content:
    . "Blessing Beijing's Motherland Dream" 10,000 people signature activities
    . Love to send surprises on Qixi Festival
    20xx August 2 on August 2nd, one -time purchase of 77 yuan to give away a box of 5 yuan chocolate, single ticket limited to 1 box, Limited gifts, until the gift is over.
    . Happy Shopping Gold Award
    -20xx August 2 -August 12th, one -time shopping on the day of the event is over 300 yuan (Jixian Store, Junan Store, Jiaoan Store over 200 yuan) , Sign up for the "Happy Shopping Gold Award" evaluation activity with a shopping ticket to win the gold, silver, and bronze awards. The details of the activity are as follows:
    (1) Customers who have purchased more than 300 yuan at one time (Jixian Store, Junan Store, Jiaoan Store over 200 yuan) can be registered for the competition, and the qualifications are qualified for a single small ticket amount. For the prevailing, shopping tickets will not participate in the event.
    (2) This event takes the customer's "shopping amount" as the evaluation criteria, set up a "shopping medal list", and announces the shopping information information of the top three customers participating in the evaluation event at any time. When the mall stops opening that night, the top three customers will win the gold, silver awards, and bronze awards of the "Gold Award" event on the day. The winner list will be announced on the "Shopping Tale List" the next day and notify the phone. Please bring a small shopping ticket and ID card when receiving the prize.
    (3) Gold award winner can receive a gift worth 200 yuan, the silver award winner can receive a gift worth 150 yuan, and the bronze award winner will receive a gift worth 100 yuan.
    5. You get married
    20xx, August 2nd -August 8th, a newcomer to get married, and receive a new wedding gift package worth 88 yuan with a marriage certificate. Limited 10 bits per day, until the delivery.
    . Commodity promotional efficiency
    1. Holiday gifts promotion: chocolate gift box, jelly gift box, jewelry gift box and other centralized display.
    2. For summer student supplies, books, stationery, and student luggage products, limited -time discount sales.
    3. 50 % off for some products such as summer shoes and clothing.
    4. Couple clothes are preferred.
    The Mall Tanabata Activity Planning Plan (Daquan) 2 I. Main subjects
    Qles of Valentine's Day on Valentine's Day
    . Activity time
    20xx year xx xx day- x月xx日rn   三、活动内容rn   【活动一】:我的情人——我做主rn   浪漫七夕,款款深情,穿着类全场4折起,精品皮鞋、 Twenty % off the tourist shoes, 50 % off the woolen sweater, hot -selling on the Qixi Festival, sweet broadcast, and dressed as her (him). (Except for explicit and special products.)
    Wen customers who were born on July 7 can get a free gift rose with their ID cards.
    Mathers who have purchased 77 yuan will give a sweet lover card and a rose.
    This ordering and flower delivery service.
    During the event, the flower counter will accept customers ordering and sending flowers (limited urban areas) to convey the heart of the fire on behalf of you.
    During the event, all customers who need gift packaging can go to the first floor general service desk for free packaging.
    [Activity 2]: Tanabata, romantic gift-chocolate
    During the event, wearing products over 177 yuan (supermarket without discounted single tickets over 77 yuan) to send exquisite chocolate box or rose rose One. (Based on a small ticket to receive it at the 1F general service desk.)
    [Activity 3]: Qixi is affectionate, token sent affection
    1. Jewelry: Foot gold XX yuan/gram, platinum PT950: 385: 385: 385: 385: 385: 385: 385: 385: 385: 385: 385: 385: 385: 385: 385: 385 Yuan/gram. Silver jewelry is 75 % off, the jade counter is 50 % off,
    In Hong Kong's good luck diamond jewelry 50 % off, the old Fengxiang brand gold is 208 yuan/gram, and the diamond jewelry is 20 % off.
    2. Famous table category:
    The high -end watch during the event, 20 % off the audience, and given a Gaya series women's watch (value XX yuan).
    Antartcasm watches and headdress are 50 % off.
    3. Cosmetics: Magnolia Oil, Meibian, 10 % off the audience (except for special products). The XX sunscreen series was 20 % off the audience, and the white series was 20 % off.
    4. Starting school for running, family student chapter ...
    The new school year starts, the new century is carefully prepared for students: 20 % off the whole audience, a lot of discounts for style and daily necessities ...
    5. Happy Tanabata Valentine's Day, supermarket special purchase XX called peanut oil 68 yuan/barrel, half price of bread, mouth fragrance, golden basket and other cooked food parts, and pasta for 4 % off the products. Timing special hot sale!
    6. down jacket anti -season hot sale (4F down jacket hypermarket)
    The fourth -floor down jackets of thousands of down jackets for anti -season sales, freezing hot selling starts from 88 yuan! ?
    . Advertising
    1. Rainbow Gate: Romantic Tanabata Festival, sweet large broadcast, x moon x day day
    2.16 color opening page: 10,000 sheets
    3. 3. TV propaganda
    4. Meteorological bureau promotion
    5. Urban Letter
    . Store event Kanban
    . The atmosphere of the field event atmosphere
    ) 3 1. Activity theme
    ))))))
    . Event time
    20xx August x date to August
    three, planning theme n 1. The Valentine's Day should be distinguished by the Qixi Festival, from the dispenser to the organization of the event, and the love between husband and wife.
    2. The theme of the entire planning revolves around emotions, love, and family to realize the integration of activities and marketing activities.
    . Event content
    1. Movement of each other, I love the large -scale solicitation of my lover with my lover n, do you remember your first photo photo? Remember the promise you made when you face relatives and friends? XXX I have kicked off with my lover's large -scale solicitation activities. From now on, I will collect the earliest wedding photos and the earliest wedding promises. After the event, according to the photos of the photo, the wedding time is scheduled sooner or later.
    The earliest wedding photos, the owner of each photo rewarded the exquisite gift of XXX worth 200 yuan;
    The earliest wedding promise, each promised master reward XXX's exquisite gifts worth 200 yuan.
    photos (after the collection is completed, make a display rack, the original manuscript will be returned) promised by the customer, signature, and produced the display racks in the XX Plaza event site.
    The person in charge:
    2. 相 濡 x x XXX pedestrian street wearing current price is 77 % off. (August 20xx, 20xx, discount, on -site broadcasting)
    The on the pedestrian street is responsible for negotiation and execution.
    The ones:
    3. Xiangxiang Yimo, love Qixi XXX large -scale literary performance, wonderful live event.
    August x day, XXX square wedding show;
    August X, XXXXX square wedding show;
    August X, XXXXX square XX cultural year series activities;
    is responsible for responsible People:
    4. Xiangxiang Yimo, love the Tanabata Wanqi thousand paper cranes
    XXX pedestrian street thousands of paper cranes welcomes the Qixi Festival. In the early stage, XXX employees are stacked by themselves. The materials used by the company are reimbursed. You can prepare the paper and pens of Qian paper crane at the scene. Customers can fold thousands of paper cranes under the guidance of
    to express their prayers for love and happy life. Essence
    The notification from the afternoon of the 88th day of X, requiring pedestrian street employees to fold thousands of paper cranes first,
    The person in charge:
    5. Xiangyu Yimo, love Qixi XXX Qixi Bridge Society!
    Ip: Borrowing the traditional Chinese festival of the Tanabata Festival, the Qiaoqiao meeting with social welfare nature is held to attract more customers to enter and understand XXX.
    Time: x month x to August x day
    cooperation unit: xx radio
    activity theme: see you and me, fate at XXX Qixi Bridge meeting
    Out content:
    Form:
    Is the registration form of a blind date in the form of a form, fill in the registration form of the blind date;
    Event phase:
    The first stage of the registration phase: August X to August x day day
    The interested person can go to XXX General Service Desk, Century Taihua Plaza General Service Desk, Sano Supermarket Service Desk Registration;
    The second stage: the blind date stage
    August X. On the day of XXX, a large -scale folk meeting was held in XXX, and the company personnel were produced by the company personnel.
    The person in charge:
    6. Xiangyu Yimo, what do you like to give me the lover who gives to me!
    August X -X Month X, shopping at XXX over 100 yuan, and send a special discount card for the XX flower shop Chi Lanhua Mansion. A total of 1,000 sheets, until the delivery, and enjoy the special planning services for free flowers to home.
    Peads:
    7. Xiangyu Yimo, the love of the couple of the Qixi Xixi and wife n Husbands and wives love the big competition, more tacit, more talented, and more craftsmanship.
    If invitation to jewelry and dressing products to improve the title sponsorship, as well as event gifts, background versions, performances, jewelry 4 % off

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