5 thoughts on “How does educational institutions recruit online and drainage?”
Jaime
There are three ways to promote the drainage on the education institution line: . The community enrollment First of all, we must clarify the significance of this community and give the reason for the members of the group. In the significance of the community, it is necessary to continue to give a reason to stay in the group. In the next, make daily potential to prepare for lessons. The more common ways of making potentials are: sending soft articles, launching KOL parents' feelings , use the tools to do well. Finally, kick the door, give the institutions a tips. In fact, it is widely used in e -commerce groups and group purchase behaviors. It can also be used in curriculum purchase. . The enrollment of the circle of friends In fact, the content of the circle of friends has a framework for the teaching and training institutions. 1. Clarify curriculum content, value 2. Attract users' attention 3. Create a scarce atmosphere 4. Give purchase instructions 5. Adjustment of the conversion situation The framework also determines the specific content of the institution to send a circle of friends. The institution can even edit the entire set of copywriting first. . In addition to the above two types, there are also public account operations. It is best to be handed over to professional people to operate, and at the beginning, do not be too eager to do promotion, which will cause users to dislike it. The more effective way is to create an IP that can provide help and dry goods. It online also includes SEO and SEMs that need to be paid.
There are many online enrollment methods. Next, I will provide some teachers with some small ideas 1. Experience course community operation For students, through low prices or free courses, you can directly experience the teacher's curriculum style, High and low levels and the quality of institutional service. For institutions, low -cost experience courses help obtain more potential users and experience courses community operations is to attract users' attention by experiencing lessons, so as to drain users to the community. As a carrier, the community has the characteristics of high conversion, low cost, high repurchase rate, and wide range of communication. The institution can use the characteristics of the community to transform the next step to improve the purchase rate of the curriculum. teachers can try to open experience courses in fun exercises. We have six major curriculum modes: training camps, breakthrough classes, classes, single courses, series courses, exercises, etc. Forms attract potential trainees and increase curriculum exposure. 2. Promotion activities new talks about enrollment promotions, it must be inseparable from discounts, full reduction, and coupons. The importance of promotional activities is self -evident for the teaching and training industry. It is not difficult to launch promotional activities, but it is not easy to do a good job of attracting registration and promoting purchase. Increase interaction and sociality in the event, thereby enhancing the enthusiasm of customers' participation and increasing the exposure of the spread of activities. This practice support [reward, group, spike, distribution, coupon, assistance] and other promotional forms to help teachers enroll students 3. Old users follow up and communicate Jia, you can also start from the old students. The promotion of old students is naturally simpler than new students, and the cost is relatively low. Promotion is not limited to offline, the same is the same on the line. The best way is to two princes. Online, you can use the [Student Information Collection] function of fun practice, one -click export data, including student names, mobile phone numbers, time purchase time, address, and so on. 4. Establish a new media drainage matrix set up an account on WeChat public account, video number, Sina Weibo, and Douyin to create a drainage matrix. Through high -quality content output, it attracts potential users, and then drain the target user to personal knowledge stores for precipitation of the private area flow pool. Zhihu Questions and Answers and Toutiao today are also a very good promotion and drainage platform. Released related dry goods knowledge content on these platforms can also attract part of the target users. The can also create its own teaching platform, that is, the platform's marketing tools can be used to achieve rapid enrollment. Take fun exercises, for example, fun exercises support a variety of marketing tools, help teachers marketing promotion
It is pretty good to use that Ride assistant. It has many small functions in it, especially the group hair function is really very good. You can download it and try it.
At first, they used the group station because they did not charge additional handling fees for receiving the payment online, and they were relatively timely when they arrived, and the tools were free. It was just used as a collection tool, and used it a few more times later. It was found that they still had a group, bargaining, spike, and distribution. It is more suitable for us to do online courses and cracked distribution.
Free experience classes, low -cost courses, public classes, lectures ... I believe everyone is familiar with, because many institutions do this, and even you have participated in such activities yourself. This is a common way of marketing drainage, which is uncomfortable.
This first drainage and then fission, such as fission distribution, sharing unlocking courses, and recommended new fission new users. The premise of this part is that your experience class must be explosive or core courses, and it must be attractive to users. Generally, you choose products that are nuclear needs, explosive products, and cheap products.
There are three ways to promote the drainage on the education institution line:
. The community enrollment
First of all, we must clarify the significance of this community and give the reason for the members of the group.
In the significance of the community, it is necessary to continue to give a reason to stay in the group.
In the next, make daily potential to prepare for lessons. The more common ways of making potentials are: sending soft articles, launching KOL parents' feelings
, use the tools to do well.
Finally, kick the door, give the institutions a tips. In fact, it is widely used in e -commerce groups and group purchase behaviors. It can also be used in curriculum purchase.
. The enrollment of the circle of friends
In fact, the content of the circle of friends has a framework for the teaching and training institutions.
1. Clarify curriculum content, value
2. Attract users' attention
3. Create a scarce atmosphere
4. Give purchase instructions
5. Adjustment of the conversion situation
The framework also determines the specific content of the institution to send a circle of friends. The institution can even edit the entire set of copywriting first.
. In addition to the above two types, there are also public account operations.
It is best to be handed over to professional people to operate, and at the beginning, do not be too eager to do promotion, which will cause users to dislike it. The more effective way is to create an IP that can provide help and dry goods.
It online also includes SEO and SEMs that need to be paid.
There are many online enrollment methods. Next, I will provide some teachers with some small ideas
1. Experience course community operation
For students, through low prices or free courses, you can directly experience the teacher's curriculum style, High and low levels and the quality of institutional service. For institutions, low -cost experience courses help obtain more potential users
and experience courses community operations is to attract users' attention by experiencing lessons, so as to drain users to the community. As a carrier, the community has the characteristics of high conversion, low cost, high repurchase rate, and wide range of communication. The institution can use the characteristics of the community to transform the next step to improve the purchase rate of the curriculum.
teachers can try to open experience courses in fun exercises. We have six major curriculum modes: training camps, breakthrough classes, classes, single courses, series courses, exercises, etc. Forms attract potential trainees and increase curriculum exposure.
2. Promotion activities new talks about enrollment promotions, it must be inseparable from discounts, full reduction, and coupons. The importance of promotional activities is self -evident for the teaching and training industry. It is not difficult to launch promotional activities, but it is not easy to do a good job of attracting registration and promoting purchase. Increase interaction and sociality in the event, thereby enhancing the enthusiasm of customers' participation and increasing the exposure of the spread of activities.
This practice support [reward, group, spike, distribution, coupon, assistance] and other promotional forms to help teachers enroll students
3. Old users follow up and communicate Jia, you can also start from the old students. The promotion of old students is naturally simpler than new students, and the cost is relatively low. Promotion is not limited to offline, the same is the same on the line. The best way is to two princes. Online, you can use the [Student Information Collection] function of fun practice, one -click export data, including student names, mobile phone numbers, time purchase time, address, and so on.
4. Establish a new media drainage matrix set up an account on WeChat public account, video number, Sina Weibo, and Douyin to create a drainage matrix. Through high -quality content output, it attracts potential users, and then drain the target user to personal knowledge stores for precipitation of the private area flow pool. Zhihu Questions and Answers and Toutiao today are also a very good promotion and drainage platform. Released related dry goods knowledge content on these platforms can also attract part of the target users.
The can also create its own teaching platform, that is, the platform's marketing tools can be used to achieve rapid enrollment. Take fun exercises, for example, fun exercises support a variety of marketing tools, help teachers marketing promotion
It is pretty good to use that Ride assistant. It has many small functions in it, especially the group hair function is really very good. You can download it and try it.
At first, they used the group station because they did not charge additional handling fees for receiving the payment online, and they were relatively timely when they arrived, and the tools were free. It was just used as a collection tool, and used it a few more times later. It was found that they still had a group, bargaining, spike, and distribution. It is more suitable for us to do online courses and cracked distribution.
Free experience classes, low -cost courses, public classes, lectures ... I believe everyone is familiar with, because many institutions do this, and even you have participated in such activities yourself. This is a common way of marketing drainage, which is uncomfortable.
This first drainage and then fission, such as fission distribution, sharing unlocking courses, and recommended new fission new users. The premise of this part is that your experience class must be explosive or core courses, and it must be attractive to users. Generally, you choose products that are nuclear needs, explosive products, and cheap products.